OUR STORY
THE BEGINNING
Competition within the optical and hearing sector has increased dramatically in recent years, resulting in opticians and audiologists needing to differentiate themselves in this dynamic field. Business owners also need to comply with ever increasing requirements and regulations, while customer behaviour has also changed dramatically.
That’s why eight successful family-owned companies in the optical and hearing sector took the initiative to establish EyeCare Group in 2021.
OUR VISION
EyeCare Group is a national high-end optical and audiology sector leader, providing superior eye and hearing care to customers nationwide.
At EyeCare Group, we aim for the highest level of quality. This is reflected not only in our products and measuring equipment, but also in our qualified staff’s knowledge and skills and the outstanding specialist service we provide.
As we’re committed to providing our services in the long-term, our customers come first and we focus entirely on their personal needs. Customers visit us to buy a product and leave with a tailored solution. We always aim to exceed customer expectations in all areas.
Passion for the profession, dedication and entrepreneurship are evident in everything we do at EyeCare Group. Joining forces and enjoying working together enable us to provide the optimal customer experience in our stores.
Developments and changes are taking place within both the optical and audiology sectors. Business owners need to comply with ever increasing requirements and regulations, while there are major changes in customer behaviour. Customers are increasingly shopping online, for example, so it’s essential that business have a good omnichannel strategy that goes beyond just having an attractive website.
Larger organisations have the advantage of being able to pool knowledge and resources, enabling them to respond better to the changing environment and grasp opportunities. Larger organisations also benefit from synergy advantages and more favourable purchasing terms. They can also provide other services such as accounting, insurance, subscriptions and marketing. Furthermore, to remain successful it is becoming increasingly important to keep a good record of business data.
Within EyeCare Group there’s a huge amount of knowledge and expertise spread across our stores. Sharing this knowledge and expertise creates additional opportunities. Our own EyeCademy also plays an important role in this. We explore where the opportunities lie and how we can improve even further.
OMNICHANNEL STRATEGY
Developing an omnichannel strategy is a key EyeCare Group focus. We aim to offer our customers a seamless transition between the online and offline shopping experience, and serve them in exactly the same way regardless of which point of contact they choose.
EyeCare Group has worked hard to develop a digital platform where customers can find all available data in a personalised environment. Customers have full access to their shopping history, subscriptions, loyalty programmes and appointments.
THE EYECADEMY
Within EyeCare Group we have a wealth of knowledge and expertise spread across our stores. We have established our EyeCademy to provide the best possible eye and hearing care. It’s the place where we share knowledge and train our employees to the highest level.
Our EyeCademy trainers focus on three core areas: professional knowledge, product knowledge and commercial skills. We work with suppliers and large organisations to add even more value to this training. We aim to deliver on our promise of providing the best vision and hearing solutions to customers, combined with a high level of personal service.
NEWLY AFFILIATED STORES
After the merger of the eight companies in October 2021, which included a total of 96 stores, EyeCare Group continued to expand to include even more amazing optical and hearing stores. EyeCare Group now comprises over 120 stores. Some examples of entrepreneurs who have sold their businesses to EyeCare Group include Kool Optiek in Rotterdam and Kempkes in Gouda.
In joining EyeCare Group, former owners of these stores really appreciate that this enables them to retain their local identity, while many business aspects are professionalised and taken out of their hands. This makes it much easier to transfer tasks and allows them to focus more on other aspects of their profession.
MORE EYECARE GROUP
HIGH-END STORES
The EyeCare Group continues to grow and expand with new stores.
PARTNERS
The EyeCare Group has several strong partners that fully align with our company's vision and strategy.
WELL-ORGANISED SUCCESSION
Do you want to transfer your business with financial security without losing your local identity?